5 Easy Facts About Johnnie Walker Blue Label Ultra Described
5 Easy Facts About Johnnie Walker Blue Label Ultra Described
Blog Article
The Ultra bottle is the result of a 5-calendar year quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging feasible whilst retaining the luxurious aura with the franchise and its Specific blend of whiskies, which include ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
Diageo is a global leader in beverage Liquor with An impressive collection of manufacturers throughout spirits and beer types.
In line with our investigation, Additionally it is believed to be the whole world’s lightest 70cl Scotch Whisky glass bottle at any time launched to marketplace.
We’ve launched Distilled 2025 – Discovering the highest tendencies driving consumer conversations worldwide.
We hope that our discoveries will have a good affect in the broader marketplace and assistance discover new choices for lighter, reduced carbon packaging alternate options.”
This new, lightweight bottle is actually a detail of exquisite elegance; but a lot more importantly, it demonstrates what is achievable With regards to lightweighting glass. We'll continue on implementing these learnings throughout our range, using a lot more progressive strides as we look to the future of Scotch.”
The result is an field-1st that, along with achieving exquisite magnificence, showcases what luxurious, lighter-body weight, reduce-carbon bottles of the future could appear to be. As Section of the Diageo Spirit of Progress motion program, Johnnie Walker aims to lessen the body weight of glass used in its packaging; an ambition that may be targeted at decreasing the level of carbon emissions related to packaging.three Even though the technological innovation isn't still accessible to launch bottles of this body weight at scale, permanently, the information Johnnie Walker has garnered is now getting placed on lightweighting jobs across the Diageo portfolio.
. The Beforehand claimed ‘lightest pounds Scotch whisky bottle’ was released by a United kingdom retailer and weighed all around 298 grams.
With less than 888 more info bottles launched globally, each bottle is independently numbered and presented in a very luxury collector’s scenario.
We are right here everytime you're prepared to take the plunge with Johnnie Walker and explore cocktail recipes, new solution launches and the most up-to-date from our globe of whisky.
Diageo has stated that the “Beforehand claimed ‘lightest body weight scotch whisky bottle’ was introduced by a UK retailer and weighed about 298 grams.”
With much less than 888 bottles introduced globally, Each and every bottle is individually numbered and presented in a luxury collector’s case.
We figured out that the lightest, strongest glass bottle you can also make with no compromising durability is often a teardrop shape.
The expose of Johnnie Walker Blue Label Ultra alerts the manufacturer’s determination to innovation, with hopes that the bottom-breaking structure could encourage the greater high-class, light-weight, and small-carbon whisky bottles of tomorrow.
“You can say It is really practical that we’re having in advance on the curve with each of the legislation. But we’d started [Ultra] right before [PPWR regulations] have been printed,” says Lindley, incorporating that it’s crucial for Diageo to prioritize because it’s a “sizeable transform for [all our liquor classes] to be serious about bare minimum feasible packaging pounds.
Your payment info is processed securely. We do not store credit card details nor have usage of your charge card facts.
Together with this, for The 1st time in Diageo’s heritage, a license to our patent for mild-bodyweight glass beverage containers will probably be provided on a royalty-free foundation to all as a way to inspire development in the wider business.